What Is Your Company's Value Statement?

Most business owners are familiar with mission and vision statements.  But not all are familiar with or have a value statement.  A value statement is a statement that describes a company's intrinsic value, importance, desirability, and/or its guiding principles, such as its rules or code of conduct.

This statement should serve to inform all stakeholders (e.g., customers and staff) about the company's priorities and core beliefs.  An example of a value statement could be:

"ABC Staffing Company's values include the following 5 core beliefs:

1. Utmost professionalism at all levels of the company.
2. Clear and open communications with all internal and external stakeholders.
3. Continuous pursuit of excellence in providing the highest quality in customer service.
4. Encouraging professional growth and development of all staff and temporary employees.
5. Executive level accountability of the company to its staff, employees, and customers."

Your value statement can also be a simple statement, as long as it describes your company's belief,  priorities, responsibilities, commitments, ideals, etc.  Whatever terms you use to describe your company and its values, make sure they are terms all stakeholders can agree to and that everyone can adhere to them.  It would be of no benefit to the company in any way if the values asserted hold everyone to a standard that would be impossible for them to reach.


Excerpted from, "The Start of Something BIG: Your Ultimate Guide to Writing a Dynamic Business Plan."
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